Junofy Anto Rozarina is a lecturer, researcher, public speaker and consultant in the fields of behavioural economics, decision making and strategic thinking. After completing her post graduate studies in economics at the University of Nottingham, UK, and the University of Konstanz, Germany, she joined the University of Zurich, Switzerland, as a lecturer whilst she worked on her PhD there. She also holds master’s degrees in psychology and management.

Rozarina is the founder of India Development Foundation (a non-profit working on various issues with the less fortunate in India), India Behavioural Economics Network (a non-profit education foundation) and Beyond Nudge (a behavioural science consultancy company). She has given training programs and provided behavioural science consultancy to large companies such as Google, Migros, UNICEF and UNDP. She regularly delivers lectures in universities around the globe. Rozarina has published 2 books and more than 35 research papers.