Finn Lützow-Holm Myrstad is the Director of Digital Policy at the Norwegian Consumer Council (NCC), focusing on national and international issues related to privacy, IT security, competition, manipulative design, telecommunication and more. He leads the development of more ethical digital policies.

Using targeted research and global coalition-building, he and his team at NCC convince governments and companies to improve their policies. Finn develops and promotes international standards as EU Chair of the Transatlantic Consumer Dialogue´s Digital Committee (www.tacd.org/about), which gathers 75 organisations from both sides of the Atlantic. Alongside his successful advocacy, Finn shapes opinion through addresses to audiences such as the European Parliament, G20, Harvard, Princeton University, SXSW and TED.

Some of Finn´s projects so far include privacy and security challenges posed by internet connected devices, user terms in apps, tech companies’ use of dark patterns and how online tracking is out of control. He informs his digital work with his business and LSE degrees, and previous experience in politics, energy and the private sector. His team won the EPIC International Privacy Champion Award in 2022 for their work on tracking in apps and the adtech sector. In 2018, he was named one of Politico´s top influencers in the GDPR power matrix, and in 2017 he and his team won the European Excellence Awards for best Public Affairs campaign, for the work on connected toys.